Telecom Strategist

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    Thoughts and reflections on strategic issues facing the telecom industry.
About the Strategist October 31st, 2005

Russ McGuire is director of business strategy for Sprint Nextel. He has been in technology industries for over 20 years. The first 10 years of that career were spent writing mission critical software for the defense, nuclear power, and telecom industries. But for the past decade or so, he has been involved in bringing new categories of products to market and developing core business strategies in telecom and closely related industries.

Prior to his current role, Russ served as Vice President and Chief Strategy Officer for TeleChoice, “the strategic catalyst for the telecom industry.” At TeleChoice, Russ created an innovative process and place called “the strategy lab.” The lab process enabled companies to greatly accelerate development of core business strategies, distilling the core essence and value-creating focus of the business in a few days rather than the weeks or months previously required. More than two dozen organizations benefited from the lab under Russ’ guidance. Before joining TeleChoice, Russ was Vice President of Strategic Development for Williams Communications, now called WilTel. Russ played a significant role in preparing for Williams’ record-breaking initial public funding. Russ has also founded or co-founded two technology startups during his career.

In his current role, Russ focuses on the competitive environment Sprint faces in serving business customers. Russ and his team lead development of competitive strategies for Sprint Business Solutions and address specific strategic opportunities and threats facing the company within these markets.

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